SENKA & TSUBAKI AEON FAIR 2025

At AEON Japan Fair, Truong Doan successfully activated an immersive booth featuring a “Tsubaki Flower Garden” check-in zone, engaging product experiences, and exclusive mega-deals for Tsubaki and Senka.

LARUE CONSUMER PROMOTION

Originating from the consumer demand for “instant win under the cap” during peak seasons, Truong Doan partnered with Heineken Vietnam to execute an on-pack promotion campaign using the “Under the Lids / Under the Caps” mechanic. With over 9 million prizes each season, the campaign aimed to boost brand visibility and drive sales at point of purchase.

7UP PROMOTION 2025

Partnering with 7Up, Truong Doan successfully executed their promotion campaign by flawlessly organizing the winners’ grand award ceremony and securing all essential permits from relevant government authorities.

VASELINE SAMPLING ACTIVATION 2025

The program featured engaging activities designed to attract consumers, especially young audiences, through vibrant designs, creative sampling experiences, and a mini pickleball game at supermarkets. The campaign not only delivered an interactive brand experience but also contributed to boosting Vaseline’s summer sales.