Create app for QR Code Scanning: Customers enter the prize code inside each packaging to join Lucky Draw to receive interesting gifts
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In the fiercely competitive FMCG market, creating a campaign that seamlessly delivers brand messaging while providing memorable consumer experiences is more important than ever. In this project, TDMG collaborated with Nestlé Vietnam to design and execute a vibrant campaign across 8 shopping malls in Ho Chi Minh City and Hanoi over 61 working days. Our scope of work included crafting a stunning visual setup inspired by the Minion franchise, coupled with engaging on-site activities that captured the attention of families and shoppers. This project exemplifies our expertise in delivering integrated brand activations that not only meet but exceed expectations in challenging market landscapes
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Truong Doan successfully executed the NAN PinkGen Con Cung Event 2024 with unique and interactive game activities. The event effectively boosted relations and partnership between Nestlé NAN & Con Cung staff, delivering impactful results for the brand.
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We have successfully activated MILO sampling in schools across 34 provinces, engaging students nationwide. With over 20 years of continuous execution by Truong Doan, the project has become a trusted annual activity. Each year, it reaches more than 2 million students, fostering energy and nutrition for the young generation.
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As part of a nationwide campaign across 21 provinces targeting traditional wet markets, with over 500 Push Sales and Gift Redemption activities, Truong Doan was responsible for developing the customer data collection app. The application was specifically designed to capture detailed records of bills, redeemed gifts, and buyer information such as name, phone number, and shopping behavior. Thanks to this platform, the data collection rate reached a perfect 100%, enabling the brand to gain valuable insights into consumer behavior and build a high-quality customer database for future marketing activities.
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Nestlé Roadshow has successfully run for 10 consecutive years, driving brand presence and direct consumer engagement nationwide.
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Nestlé Ice Cream NIC Activation delighted shoppers with fun sampling activities and product experiences in major malls. Reaching over 19,000 trials, the campaign exceeded targets with 114% sampling KPI and 119% sales KPI achieved.
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NAN HMO Activation successfully introduced a new product to families through engaging in-mall experiences, reinforcing the brand’s mission of “Accompanying Scientific Mothers.” With impressive activities across 20 supermarkets and malls, the campaign reached 170% sales KPI and generated strong consumer trust.
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The on-pack promotion ran throughout the summer, creating strong buzz with an irresistible prize pool: 5 BMW cars and 5 million instant gifts, driving massive consumer engagement and boosting brand visibility. A comprehensive end-of-campaign report was delivered to evaluate performance and impact, reinforcing Tiger’s bold, energetic identity in the market.
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Develop Zalo Official Account and Mini apps for OREO Vietnam to activate the limited edition hunting game and communicate with consumers during special promotion of OREO
