Create app for QR Code Scanning: Customers enter the prize code inside each packaging to join Lucky Draw to receive interesting gifts
21
Th5
Th5
03
Th4
Th4
Run and executed by Truong Doan, Estée Lauder’s launching event for Advanced Night Repair Eye Supercharged successfully introduced the new product through an impressive experience at shopping malls in HCMC and Hanoi. Over 100 distinguished guests, including top KOLs and TikTokers in skincare and cosmetics, attended and amplified the brand’s impact.
23
Th1
Th1
Through NESCAFÉ Tet sampling and redemption activated across supermarkets and shopping malls in HCM and HN, we brought great festive energy to shoppers when Tet came. The project deployed 68 teams simultaneously in 47 provinces, ensuring nationwide coverage. Results exceeded expectations with 120% sales KPI achieved and revenue doubled compared to budget.
05
Th12
Th12
Nestlé Yogu Sampling & Redemption campaign introduced a new yogurt flavor nationwide through engaging in-store sampling and promotions. With 1,000 sessions across 27 provinces, the program achieved 118% of the sales KPI, driving strong consumer trial and conversion.
28
Th5
Th5
Truong Doan has successfully accompanied and run the Swimming for Drowning Prevention program launching event sponsored Milo in Da Lat, Hai Phong, and Nha Trang. The events encouraged children to practice swimming and build healthy, active lifestyles. Each location gathered over 5,000 participants, reinforcing MILO’s commitment to youth development.
22
Th5
Th5
With impressive concept design and engaging activities like mini-games, lucky draws, and sampling, Bia Việt Local Festival attracted strong consumer participation. We brought to life traditional, folk, and festival vibe, connecting deeply with local culture and highlighting Bia Việt brand. The program achieved 106% sales volume KPI across 6 of the biggest local festivals.
21
Th5
Th5
Truong Doan executed and delivered a smooth & professional premiere experience event for the Nestlé Việt Nam x CGV Premiere Flash Movie at CGV cinemas in HCMC and Hanoi. The event was successfully operated exclusively for Nestlé internal audiences, creating a memorable brand moment.
21
Th5
Th5
An impressive event for the launching of Anessa’s new product featuring Doraemon at AEON Mall Vietnam
21
Th5
Th5
Create digital interactive game to engage customers via Jo Malone Outpost at flagship store and drive passer-bys to the flagship store
21
Th5
Th5
Create AI system to records purchasing bills and allow valid customers to play Lucky Draw & redeem gifts
