Create app to help customers look up the prize code inside of each Kinh Do package and join Lucky Draw
Featuring a standout booth design and a cohesive activity flow aligned with the brand message, the program executed by TD created a memorable brand touchpoint at retail. Through hands-on product demos, interactive mini games, and complimentary coffee for new member sign-ups, the activation not only attracted a high volume of consumer engagement but also effectively enhanced brand awareness and affinity.
The “Journey of Happiness” Trip by Tuong An reached 73 markets nationwide, combining sales and cooking shows, and achieved 120% sales KPI
Truong Doan hosted workshop for Suntory Pepsico to push up spirit sustainable partnership between SPVB and their strategic partners
Activated by Truong Doan at parks and walking streets in HCMC and Hanoi, KIRIN iMUSE sampling reached large public crowds. The project was ensured effective HR allocation and strong management to maximize engagement at high-traffic venues. Smooth collaboration with local authorities secured activation licenses, enabling seamless execution in prime city locations.
With an impressive concept design aligned with the brand message, the program executed by TDMG featured a series of engaging activities including mini games, live band performances, lucky draws, and live product demonstrations to showcase quality. These activities successfully attracted consumer attention, increased engagement, and strengthened brand trust at the point of sale.
With a creative concept and interactive activities closely aligned with the brand spirit, the relaunch activation made a strong impact at the point of sale. Product trials, mini games, and exclusive offers for participants helped refresh the brand image in a lively, engaging, and approachable way.
Truong Doan delivered a high-impact, multi-touchpoint campaign, managing live broadcasts across 11 schools in HCMC and Hanoi while leading the strategy and production of a high-quality MV.
We executed a Lactacyd brand activation at VNVC centers, distributing 82,830 product samples. Despite some restrictions, our well-trained team effectively engaged parents and leveraged brand familiarity to successfully build consumer trust.









