CLIENT

Vinamilk

BRAND

Vinamilk Sữa Hạt Cao Đạm

CHANNEL

HCMC: VNExpress Marathon

Ha Long, Quang Ninh: Halong Bay Heritage Marathon

Can Tho: Can Tho Heritage Marathon

Ha Noi: Standard Chartered Hanoi Marathon – Heritage Race

KEY ACTIVITY

Check-in Area:Setting up a giant milk carton model as a photo op highlight to help amplify the event’s reach.

Product Sampling: Providing runners with a direct tasting experience of refreshing High-Protein Nut Milk.

Interactive Engagement: Organizing the “Flexibility Challenge” minigame to attract attention and engage participants at the booth.

Gifting & Appreciation: Distributing gifts (water bottles, Vinamilk products) to increase brand affinity and leave a lasting impression.