With impressive concept design and engaging activities like mini-games, lucky draws, and sampling, Bia Việt Local Festival attracted strong consumer participation. We brought to life traditional, folk, and festival vibe, connecting deeply with local culture and highlighting Bia Việt brand. The program achieved 106% sales volume KPI across 6 of the biggest local festivals.
Truong Doan executed and delivered a smooth & professional premiere experience event for the Nestlé Việt Nam x CGV Premiere Flash Movie at CGV cinemas in HCMC and Hanoi. The event was successfully operated exclusively for Nestlé internal audiences, creating a memorable brand moment.
An impressive event for the launching of Anessa’s new product featuring Doraemon at AEON Mall Vietnam
Create digital interactive game to engage customers via Jo Malone Outpost at flagship store and drive passer-bys to the flagship store
Create AI system to records purchasing bills and allow valid customers to play Lucky Draw & redeem gifts
Create app to help customers look up the prize code inside of each Kinh Do package and join Lucky Draw
Featuring a standout booth design and a cohesive activity flow aligned with the brand message, the program executed by TD created a memorable brand touchpoint at retail. Through hands-on product demos, interactive mini games, and complimentary coffee for new member sign-ups, the activation not only attracted a high volume of consumer engagement but also effectively enhanced brand awareness and affinity.
The “Journey of Happiness” Trip by Tuong An reached 73 markets nationwide, combining sales and cooking shows, and achieved 120% sales KPI
Truong Doan hosted workshop for Suntory Pepsico to push up spirit sustainable partnership between SPVB and their strategic partners
Activated by Truong Doan at parks and walking streets in HCMC and Hanoi, KIRIN iMUSE sampling reached large public crowds. The project was ensured effective HR allocation and strong management to maximize engagement at high-traffic venues. Smooth collaboration with local authorities secured activation licenses, enabling seamless execution in prime city locations.
