Nestlé Roadshow has successfully run for 10 consecutive years, driving brand presence and direct consumer engagement nationwide.
05
Th9
Th9
05
Th9
Th9
Nestlé Ice Cream NIC Activation delighted shoppers with fun sampling activities and product experiences in major malls. Reaching over 19,000 trials, the campaign exceeded targets with 114% sampling KPI and 119% sales KPI achieved.
05
Th9
Th9
NAN HMO Activation successfully introduced a new product to families through engaging in-mall experiences, reinforcing the brand’s mission of “Accompanying Scientific Mothers.” With impressive activities across 20 supermarkets and malls, the campaign reached 170% sales KPI and generated strong consumer trust.
23
Th5
Th5
The on-pack promotion ran throughout the summer, creating strong buzz with an irresistible prize pool: 5 BMW cars and 5 million instant gifts, driving massive consumer engagement and boosting brand visibility. A comprehensive end-of-campaign report was delivered to evaluate performance and impact, reinforcing Tiger’s bold, energetic identity in the market.
21
Th5
Th5
Develop Zalo Official Account and Mini apps for OREO Vietnam to activate the limited edition hunting game and communicate with consumers during special promotion of OREO
21
Th5
Th5
Create app for QR Code Scanning: Customers enter the prize code inside each packaging to join Lucky Draw to receive interesting gifts
03
Th4
Th4
Run and executed by Truong Doan, Estée Lauder’s launching event for Advanced Night Repair Eye Supercharged successfully introduced the new product through an impressive experience at shopping malls in HCMC and Hanoi. Over 100 distinguished guests, including top KOLs and TikTokers in skincare and cosmetics, attended and amplified the brand’s impact.
23
Th1
Th1
Through NESCAFÉ Tet sampling and redemption activated across supermarkets and shopping malls in HCM and HN, we brought great festive energy to shoppers when Tet came. The project deployed 68 teams simultaneously in 47 provinces, ensuring nationwide coverage. Results exceeded expectations with 120% sales KPI achieved and revenue doubled compared to budget.
05
Th12
Th12
Nestlé Yogu Sampling & Redemption campaign introduced a new yogurt flavor nationwide through engaging in-store sampling and promotions. With 1,000 sessions across 27 provinces, the program achieved 118% of the sales KPI, driving strong consumer trial and conversion.
28
Th5
Th5
Truong Doan has successfully accompanied and run the Swimming for Drowning Prevention program launching event sponsored Milo in Da Lat, Hai Phong, and Nha Trang. The events encouraged children to practice swimming and build healthy, active lifestyles. Each location gathered over 5,000 participants, reinforcing MILO’s commitment to youth development.
