This inspiring summer 2024 campaign helped reposition Bivina as a vibrant and youthful brand icon. With a comprehensive execution scope covering image licensing, strategic seeding, POSM production, prize ceremonies, and large-scale reward redemption, the campaign ignited the summer spirit across thousands of retail touchpoints and left a lasting impression in the minds of consumers.
Originating from the consumer demand for “instant win under the cap” during peak seasons, Truong Doan partnered with Heineken Vietnam to execute an on-pack promotion campaign using the “Under the Lids / Under the Caps” mechanic. With over 9 million prizes each season, the campaign aimed to boost brand visibility and drive sales at point of purchase.
KUN x Malto ShakeHoop Cup 2025 created a fun playground where elementary students connected with the brand through sports, games, and shared energy.
Executed interactive activities and prize redemption in Dong Nai and Binh Phuoc, with designs aligned to the brand message, successfully engaging local consumers.
The program featured engaging activities designed to attract consumers, especially young audiences, through vibrant designs, creative sampling experiences, and a mini pickleball game at supermarkets. The campaign not only delivered an interactive brand experience but also contributed to boosting Vaseline’s summer sales.
Truong Doan develop AR filter for Kinh Do to interact with customers and spread awareness on social media and develop Lucky Draw system for special gifts, and ensure data privacy
Create app to help brand engage and collect information from customers during Senka 20-years Activation and drive passers-by to the sale area in 31 supermarkets in 7 provinces
An engaging activity designed to deliver an immersive experience, connecting mechanics closely with Shell.
The event attracted a vibrant crowd of PinkGen participants, engaging actively in mini games and unique interactive games at the foyer area. Additionally, the program featured an in-depth knowledge-sharing session about NAN product lines, helping to enhance nutritional understanding among the dynamic PinkGen generation.
With the product sampling activity from NesCafe Viet, developed and executed by TDMG, the program offers customers the opportunity to enjoy free cups of delicious NesCafe coffee, enhancing brand awareness and contributing to increased NesCafe sales directly at the point of purchase.
