La Mer’s new product – THE REJUVENATING EYE CREAM launch at Landmark 81’s 69th floor featured a mystical “Midnight Ocean” theme, blending art installations and immersive rituals for VIP guests.
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Truong Doan partnered with La Mer to craft an exclusive “Sea to Skin” multi-sensory journey for 50 KOLs & VIPs, beautifully blending Miracle Broth storytelling with a rejuvenating Sound Meditation.
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The program delivered a complete beauty experience and strengthened engagement with young consumers, with Truong Doan in charge of organizing the workshop and sampling activities. Attendees had the opportunity to meet skincare experts and KOLs sharing beauty tips and product insights from Clinique, as well as enjoy photo opportunities at the event booth.
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With captivating concept, stunning design, and meticulous production, we have earned the trust of hi-end cosmetic brands to handle their product launch projects, which always require us to meet the highest standards of perfection and attention to detail.
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Run and executed by Truong Doan, Estée Lauder’s launching event for Advanced Night Repair Eye Supercharged successfully introduced the new product through an impressive experience at shopping malls in HCMC and Hanoi. Over 100 distinguished guests, including top KOLs and TikTokers in skincare and cosmetics, attended and amplified the brand’s impact.
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Create digital interactive game to engage customers via Jo Malone Outpost at flagship store and drive passer-bys to the flagship store
