CLIENT

Estée Lauder Companies Inc

BRAND

La Mer

LOCATION

Park Hyatt Saigon, HCMC

PARTICIPANTS

50 KOLs & VIP Customers

KEY ACTIVITY

Welcome & Discovery Zone: Guests check in at an ocean-inspired photo wall, explore the science of Miracle Broth via digital screen touchs, enjoy branded energy cocktails, and personalize bag charms.

Energy Science Masterclass: An expert-led educational session covering the “La Mer Gives Skin Life” story, RNC technology, and the connection between sea energy and anti-aging, followed by a Q&A.

Sea to Skin Atelier: A hands-on demonstration of La Mer’s day-to-night skincare ritual, featuring the signature “Moon-gliding” massage technique.

Into the Energy: A relaxing, professionally guided sound meditation session using sound bowls to balance body, mind, and skin.

Gifting & Consultation: The event concludes with exclusive door gifts for attendees and personalized shopping assistance from La Mer Beauty Advisors.