The program featured engaging activities designed to attract consumers, especially young audiences, through vibrant designs, creative sampling experiences, and a mini pickleball game at supermarkets. The campaign not only delivered an interactive brand experience but also contributed to boosting Vaseline’s summer sales.
26
Th4
Th4
An engaging activity designed to deliver an immersive experience, connecting mechanics closely with Shell.
05
Th3
Th3
With the product sampling activity from NesCafe Viet, developed and executed by TDMG, the program offers customers the opportunity to enjoy free cups of delicious NesCafe coffee, enhancing brand awareness and contributing to increased NesCafe sales directly at the point of purchase.
04
Th3
Th3
The program delivered a complete beauty experience and strengthened engagement with young consumers, with Truong Doan in charge of organizing the workshop and sampling activities. Attendees had the opportunity to meet skincare experts and KOLs sharing beauty tips and product insights from Clinique, as well as enjoy photo opportunities at the event booth.
04
Th3
Th3
Truong Doan brings unforgettable nights to life with high-energy activations of Jägermeister across Horeca and social clubs. The events feature DJs, singers, dancers, and interactive mini-games, creating a dynamic nightlife experience. Our smooth operations and strong management ensure every mini-event runs seamlessly and leaves a lasting impact.
26
Th12
Th12
In the fiercely competitive FMCG market, creating a campaign that seamlessly delivers brand messaging while providing memorable consumer experiences is more important than ever. In this project, TDMG collaborated with Nestlé Vietnam to design and execute a vibrant campaign across 8 shopping malls in Ho Chi Minh City and Hanoi over 61 working days. Our scope of work included crafting a stunning visual setup inspired by the Minion franchise, coupled with engaging on-site activities that captured the attention of families and shoppers. This project exemplifies our expertise in delivering integrated brand activations that not only meet but exceed expectations in challenging market landscapes
21
Th12
Th12
We have successfully activated MILO sampling in schools across 34 provinces, engaging students nationwide. With over 20 years of continuous execution by Truong Doan, the project has become a trusted annual activity. Each year, it reaches more than 2 million students, fostering energy and nutrition for the young generation.
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Th11
Th11
As part of a nationwide campaign across 21 provinces targeting traditional wet markets, with over 500 Push Sales and Gift Redemption activities, Truong Doan was responsible for developing the customer data collection app. The application was specifically designed to capture detailed records of bills, redeemed gifts, and buyer information such as name, phone number, and shopping behavior. Thanks to this platform, the data collection rate reached a perfect 100%, enabling the brand to gain valuable insights into consumer behavior and build a high-quality customer database for future marketing activities.
05
Th9
Th9
Nestlé Roadshow has successfully run for 10 consecutive years, driving brand presence and direct consumer engagement nationwide.
05
Th9
Th9
Nestlé Ice Cream NIC Activation delighted shoppers with fun sampling activities and product experiences in major malls. Reaching over 19,000 trials, the campaign exceeded targets with 114% sampling KPI and 119% sales KPI achieved.
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