CLIENT & BRAND

Shiseido

LOCATION

Ha Noi: AEON Long Bien, Lotte Tay Ho

HCMC: Aeon Tan Phu, Saigon Centre, Hung Vuong Plaza

KEY ACTIVITY

1:1 Photobooth: Snap an exclusive one-on-one photo with Global Ambassador “LISA”.

Exclusive Blink-box: Receive a special Blink-box containing a limited-edition mirror charm with LISA’s signature upon purchasing a 30ml Ultimune.

Limited-Edition Posters: Get an exclusive set of three LISA x Ultimune posters with any purchase.

SCOPE OF WORK

Design: Crafted a highly Instagrammable visual identity blending Shiseido’s elegance with LISA’s K-pop energy, including 3D booth layouts, photobooths, and exclusive merchandise.

Production: Managed the end-to-end construction and installation across 5 major malls in Hanoi and HCMC, ensuring premium finishes and high-quality manufacturing of all gifts.

Operation: Executed seamless on-site activation for over 2,000 fans, handling crowd control, photobooth guidance, and smooth gift distribution.