Truong Doan partnered with Pepsi for the Promotion campaign, comprehensively managing the SMS lucky draw system, securing legal permits, and organizing the award ceremonies.
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Th12
Th12
05
Th9
Th9
Originating from the consumer demand for “instant win under the cap” during peak seasons, Truong Doan partnered with Heineken Vietnam to execute an on-pack promotion campaign using the “Under the Lids / Under the Caps” mechanic. With over 9 million prizes each season, the campaign aimed to boost brand visibility and drive sales at point of purchase.
01
Th8
Th8
Partnering with 7Up, Truong Doan successfully executed their promotion campaign by flawlessly organizing the winners’ grand award ceremony and securing all essential permits from relevant government authorities.
06
Th1
Th1
Create app for QR Code Scanning: Customers enter the prize code inside each packaging to join Lucky Draw to receive interesting gifts
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Th5
Th5
The on-pack promotion ran throughout the summer, creating strong buzz with an irresistible prize pool: 5 BMW cars and 5 million instant gifts, driving massive consumer engagement and boosting brand visibility. A comprehensive end-of-campaign report was delivered to evaluate performance and impact, reinforcing Tiger’s bold, energetic identity in the market.
