With the product sampling activity from NesCafe Viet, developed and executed by TDMG, the program offers customers the opportunity to enjoy free cups of delicious NesCafe coffee, enhancing brand awareness and contributing to increased NesCafe sales directly at the point of purchase.

In the fiercely competitive FMCG market, creating a campaign that seamlessly delivers brand messaging while providing memorable consumer experiences is more important than ever. In this project, TDMG collaborated with Nestlé Vietnam to design and execute a vibrant campaign across 8 shopping malls in Ho Chi Minh City and Hanoi over 61 working days. Our scope of work included crafting a stunning visual setup inspired by the Minion franchise, coupled with engaging on-site activities that captured the attention of families and shoppers. This project exemplifies our expertise in delivering integrated brand activations that not only meet but exceed expectations in challenging market landscapes

We have successfully activated MILO sampling in schools across 34 provinces, engaging students nationwide. With over 20 years of continuous execution by Truong Doan, the project has become a trusted annual activity. Each year, it reaches more than 2 million students, fostering energy and nutrition for the young generation.

Nestlé Roadshow has successfully run for 10 consecutive years, driving brand presence and direct consumer engagement nationwide.

Nestlé Ice Cream NIC Activation delighted shoppers with fun sampling activities and product experiences in major malls. Reaching over 19,000 trials, the campaign exceeded targets with 114% sampling KPI and 119% sales KPI achieved.

NAN HMO Activation successfully introduced a new product to families through engaging in-mall experiences, reinforcing the brand’s mission of “Accompanying Scientific Mothers.” With impressive activities across 20 supermarkets and malls, the campaign reached 170% sales KPI and generated strong consumer trust.

Through NESCAFÉ Tet sampling and redemption activated across supermarkets and shopping malls in HCM and HN, we brought great festive energy to shoppers when Tet came. The project deployed 68 teams simultaneously in 47 provinces, ensuring nationwide coverage. Results exceeded expectations with 120% sales KPI achieved and revenue doubled compared to budget.