The event attracted a vibrant crowd of PinkGen participants, engaging actively in mini games and unique interactive games at the foyer area. Additionally, the program featured an in-depth knowledge-sharing session about NAN product lines, helping to enhance nutritional understanding among the dynamic PinkGen generation.
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With the product sampling activity from NesCafe Viet, developed and executed by TDMG, the program offers customers the opportunity to enjoy free cups of delicious NesCafe coffee, enhancing brand awareness and contributing to increased NesCafe sales directly at the point of purchase.
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With well-curated scientific content and engaging interactive activities, the program helped promote nutritional knowledge and strengthen brand credibility within the healthcare community.
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In the fiercely competitive FMCG market, creating a campaign that seamlessly delivers brand messaging while providing memorable consumer experiences is more important than ever. In this project, TDMG collaborated with Nestlé Vietnam to design and execute a vibrant campaign across 8 shopping malls in Ho Chi Minh City and Hanoi over 61 working days. Our scope of work included crafting a stunning visual setup inspired by the Minion franchise, coupled with engaging on-site activities that captured the attention of families and shoppers. This project exemplifies our expertise in delivering integrated brand activations that not only meet but exceed expectations in challenging market landscapes
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Con Cung
