This inspiring summer 2024 campaign helped reposition Bivina as a vibrant and youthful brand icon. With a comprehensive execution scope covering image licensing, strategic seeding, POSM production, prize ceremonies, and large-scale reward redemption, the campaign ignited the summer spirit across thousands of retail touchpoints and left a lasting impression in the minds of consumers.
Originating from the consumer demand for “instant win under the cap” during peak seasons, Truong Doan partnered with Heineken Vietnam to execute an on-pack promotion campaign using the “Under the Lids / Under the Caps” mechanic. With over 9 million prizes each season, the campaign aimed to boost brand visibility and drive sales at point of purchase.
Executed interactive activities and prize redemption in Dong Nai and Binh Phuoc, with designs aligned to the brand message, successfully engaging local consumers.
With captivating concept, stunning design, and meticulous production, we have earned the trust of hi-end cosmetic brands to handle their product launch projects, which always require us to meet the highest standards of perfection and attention to detail.
The on-pack promotion ran throughout the summer, creating strong buzz with an irresistible prize pool: 5 BMW cars and 5 million instant gifts, driving massive consumer engagement and boosting brand visibility. A comprehensive end-of-campaign report was delivered to evaluate performance and impact, reinforcing Tiger’s bold, energetic identity in the market.
With impressive concept design and engaging activities like mini-games, lucky draws, and sampling, Bia Việt Local Festival attracted strong consumer participation. We brought to life traditional, folk, and festival vibe, connecting deeply with local culture and highlighting Bia Việt brand. The program achieved 106% sales volume KPI across 6 of the biggest local festivals.
