NAN HMO Activation successfully introduced a new product to families through engaging in-mall experiences, reinforcing the brand’s mission of “Accompanying Scientific Mothers.” With impressive activities across 20 supermarkets and malls, the campaign reached 170% sales KPI and generated strong consumer trust.
Through NESCAFÉ Tet sampling and redemption activated across supermarkets and shopping malls in HCM and HN, we brought great festive energy to shoppers when Tet came. The project deployed 68 teams simultaneously in 47 provinces, ensuring nationwide coverage. Results exceeded expectations with 120% sales KPI achieved and revenue doubled compared to budget.
Nestlé Yogu Sampling & Redemption campaign introduced a new yogurt flavor nationwide through engaging in-store sampling and promotions. With 1,000 sessions across 27 provinces, the program achieved 118% of the sales KPI, driving strong consumer trial and conversion.
With impressive concept design and engaging activities like mini-games, lucky draws, and sampling, Bia Việt Local Festival attracted strong consumer participation. We brought to life traditional, folk, and festival vibe, connecting deeply with local culture and highlighting Bia Việt brand. The program achieved 106% sales volume KPI across 6 of the biggest local festivals.
Featuring a standout booth design and a cohesive activity flow aligned with the brand message, the program executed by TD created a memorable brand touchpoint at retail. Through hands-on product demos, interactive mini games, and complimentary coffee for new member sign-ups, the activation not only attracted a high volume of consumer engagement but also effectively enhanced brand awareness and affinity.
The “Journey of Happiness” Trip by Tuong An reached 73 markets nationwide, combining sales and cooking shows, and achieved 120% sales KPI
Activated by Truong Doan at parks and walking streets in HCMC and Hanoi, KIRIN iMUSE sampling reached large public crowds. The project was ensured effective HR allocation and strong management to maximize engagement at high-traffic venues. Smooth collaboration with local authorities secured activation licenses, enabling seamless execution in prime city locations.
With an impressive concept design aligned with the brand message, the program executed by TDMG featured a series of engaging activities including mini games, live band performances, lucky draws, and live product demonstrations to showcase quality. These activities successfully attracted consumer attention, increased engagement, and strengthened brand trust at the point of sale.
With a creative concept and interactive activities closely aligned with the brand spirit, the relaunch activation made a strong impact at the point of sale. Product trials, mini games, and exclusive offers for participants helped refresh the brand image in a lively, engaging, and approachable way.
