CLIENT

BRAND

Heineken Vietnam

Larue

METHODS

Under The Lids

Under The Caps

On-pack

LOCATION

3 Area: Central, Central Higland and Mekong River Delta

IMPRESSIVE NUMBER

~9 Million Prizes/Season

SCOPE OF WORK

  • Licensing
  • Seeding
  • POSM design & production
  • Award Ceremony for 1st Prize
  • Redeem Mass Prizes
  • Report