CLIENT

Estée Lauder Companies Inc

BRAND

La Mer

LOCATION

69th Floor, Landmark 81, HCMC

PARTICIPANTS

50 KOLs & VIP Customers

KEY ACTIVITY

Welcome & Check-in: Greeting VIP guests and KOLs at the check-in corner with a champagne welcome drink to initiate the “Into the Midnight Tides” chapter.

New Product Launching: Officially unveiling THE REJUVENATING EYE CREAM—the perfect missing piece designed to restore the skin barrier and improve 8 signs of aging around the eyes. This session immerses attendees in the “Sea to Skin” storytelling, complemented by a relaxing evening tea infusion.

Fine Dining & Silk Dance Performance: Hosting a luxurious dining experience highlighted by a mesmerizing silk dance. This special performance visually channels the rejuvenating energy from the deep midnight ocean, elevating “The Peak of Renewal” chapter.

BA Consultation & Gifting: Providing personalized product consultations with Brand Ambassadors to experience the newly launched collection, and concluding the event by sending exclusive gifts to guests in “The Rejuvenated Dawn”.